
Issue No. 1 · August 1, 2026
States
drop 1
swag money running is not a brand. i don't really know what it is. it just exists. it's a lifestyle. freedom of self expression. encouragement to start your own shit. an anti-brand. if we wanted to start a brand, we would have thought of some one syllable cool word instead of some dumb shit like... swag money running.
Travis Lees
In this issue
storyWestern Statesthe epicenter of ultra running.August 1, 2026
storyolympic valleywe arrived friday, the day before the raceAugust 1, 2026
storythe escarpment3 am we woke up.August 1, 2026
photo essayWSERCenter Fold August 1, 2026
storyforest hilwhen you get to forest hill, there are a few things you can expect to find.August 1, 2026
storyplacer highplacer high in auburn is where the finish line isAugust 1, 2026
storygolden hourgolden hour is the last hour runners can finish before cut off.August 1, 2026
